Her new venture sold out in a matter of minutes online.
And Kim Kardashian is taking SKIMS solution wear to the next level as she debuted a new waist-trainer coming to the market at the end of the month.
The 38-year-old reality star took to social media to share the news with her millions of followers despite a widespread criticism against the corsets for a number of health reasons.
Kylie Jenner was blasted online after bragging about the cincher as a way to get back to her pre-baby body post-pregnancy.
She stood in her luxurious bathroom wearing a tight black top and matching yoga pants while describing the gift.
‘A waist-trainer is a gift that I used to give to all of my friends right after they had a baby,’ she revealed in the clip.
‘To me they just make me feel really smashed and I really don’t know … smashed isn’t the most descriptive word.’
One of the brand’s made popular by the Keeping Up With The Kardashians stars — Waist Gang Stars — was slapped with a class-action lawsuit in 2016 for lying to consumers about weight loss benefits.
The lawsuit explained that women who want a smaller waist are targeted but the marketing is being done in a deceptive manner.
Kylie and Kim aren’t the only sisters taking part as Kourtney and Khloe have both shared posts wearing trainers on social media.
Kim showed off the new product in a video filmed by famed makeup artist and Kardashian family favorite, Mario Dedivanovic.
Waist training – where you wear tighter and tighter undergarments to cinch in your middle permanently – is now de rigueur among certain celebs who proudly tweet about it.
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